5 brilliant sales and marketing tools you need to know about

I’ve probably got one of the best jobs in the word. Honestly, I love it!

I have a business that allows me to spend my days working with companies to help them find smarter, quicker, more sustainable ways of growing their business. Sure we may use different terms of reference, we may call it new business generation or key account selling or proposition development or any and all of those things. And the company I work with could be an SME or a start-up, but it can just as easily be a household name enterprise. Guess what…they all have broadly the same problems and face roughly the same sorts of challenges.
That’s all great and it keeps me very busy indeed, but so what?

Well it also means that I work with and come across no end of absolutely brilliant companies, great new tools and fantastic content and ideas that I think you, my prized and highly valued reader (stumble across(er)/stalker/passing interest(er)/competitor) really ought to know about.

So I thought I’d take a few moments to share a few of them with you now. I hope you find them useful.Oh and for the cynical among you, you will notice no affiliate links here…no money changes hands…this is all just honest goodness!

1. Pipeliner Sales

This is a fantastic new Pipeline monitoring and management solution that (for once) was designed with the sales person in mind. Really easy to use for both the sales teams and those that manage them, this simple system uses drag and drop inputs to provide easily understandable and configurable dashboards and reports. I use this with a growing number of my clients. If you want to know more, get hold of Richard Young, he’s the UK MD and a thoroughly decent chap too…richard.young@pipelinersales.com

 2. Digi-Products.Com

An easy way to build, personalize, send, track and monitor digital content of pretty much any kind.

Digi is deceptively brilliant. I’ve been using it and recommending it for years. Over that time the wonderful founder and CEO, David Boyland (officially the nicest bloke you’ll ever meet) has developed it into one of the cleverest tools on the market today. Don’t make the mistake many marketing people do of thinking you can already do this stuff…you’re missing the point. Digi is great for lead generation and supporting the sales dialogue, for managing internal communications and even for tracking proposals and invoices. For the marketing team, it’s brilliant for giving everyone access to standard collateral that they can personalize to suit each requirement without messing with the brand guidelines! Oh….it may save you a fortune on creative costs too!

 3. Salesformics

Be quick to get in on the beta deal for this one. I have to say I predict a riot with this product. It should turn the CRM and Marketing Automation world upside down. Guess what…it was designed to be easy to use by people like you and me. It does everything you would want it to do….but it’s really easy to use. Better than that, it’s not some old-time, clunky CRM tool that’s had a few knobs and whistles added to bring it up to date. This is a product built and designed specifically for the market we all work in today. Stewart Rogers is the Head of Product, he too is a top chap and he’d be happy to give you a demo! Ask him to show you the segment marketing and workflow processes…it’s so easy even I am interested enough to do it…and I really hate using these things.

  4. NearDesk

NearDesk is as genius as the man who founded it, Tom Ball. A really simple card, internet site and soon to come app, that provides you or your sales team with access to a desk and office facilities by the hour pretty much where ever you are in the UK. What’s better still is that it strips out all that wasted time and resource invested in processing expense claims for desks, space, WiFi and coffee! Each person simply swipes in and out and all the invoices are consolidated and itemized and sent to your office once a month for processing. It’s growing like Topsy and so it should, it’s brilliant. I’ve got a NearDesk card, have you?

  5. CopyBlogger

Without doubt the most informative and well constructed resource for anyone interested in content and digital marketing. It’s (mainly) free so I suggest you check it out. And if you blog for a living or if you want to improve the effectiveness of the content you produce, I’d recommend you look at their Scribe solution too.

I hope you find the time to check them out…and I hope you find them useful. Let me know.

Next time I’m feeling philanthropic I’ll pick some more to tell you about.

Meantime, you can check out one of mine.

Buzz Building

 Along with a very talent friend of mine Rick O’Neil of Look Touch Feel, I have created a completely free 12 week course in digital marketing. So far it’s going really well. We’ve even got a well-known TV celebrity as one of our first thousand subscribers..I don’t suppose he needs much help, but it’s fun to have him along for the ride!

So if you want some really practical tips and advice on how to get your digital and content marketing going then you’ll find it here. Of course some people prefer a one to one workshop on site…we do that too and for those that aren’t quite sure what they need we’ve put in an easy and honest self-assessment. Finally, there is of course, the option for those who are just far too busy to do it themselves…so we do it for them.

Check it out and let me know what you think.


London – GOLD! For Innovation.

I’m very lucky. I get to work with really innovative, inspirational and entrepreneurial people and ideas every day of the week. Some of the ideas that come across my virtual desk are just plain bonkers, others are just plain brilliant and there are a few that I can sense from the very outset are going to bring a lasting and fundamental change to the way we live and work.

Tom Ball is one of those entrepreneurial people and his latest initiative NearDesk is one which I think is breakthrough and you should take it very seriously indeed.

If you or your organisation has people who work in or near London you must by now be aware of the wonderful but chaotic sporting  event that is about to land on us this summer?

Transport for London are asking commuters to think again about coming into London at all over the period as the already overcrowded transport system looks set to implode and the roads leading into London and of course out to areas like Eton (rowing) etc are equally likely to be a nightmare.

The predicted figures are jaw-dropping and the anticipated delays and impact on business are nothing short of significant.

While there will be some who will be able to take holiday or easily work from home, it’s anticipated that there will be many for whom that’s simply not an option – kids on school holidays, shared accommodation, poor connectivity etc.

How are companies planning to cope with that?

Whole departments could be effected. What about the HSE regulations about people working from home if they’ve not done so before?

Tom however is not a man to sit back and let this opportunity for innovation pass him by. He’s pulled together an outstanding solution based on a simple and universal concept of being able to work NEAR home in properly designed facilities.

Sounds simple doesn’t it?

It is, but it’s beautifully executed and of course beyond the games this summer it is set to revitalise local communities, finding a home in libraries, schools unused public sector buildings and even pubs, clubs and restaurants. Mary Portas eat your heart out.

If there were an Olympic medal for innovation (and perhaps there should be) there’s no question that Mr Ball and his NearDesk solution would be on that podium and I dare say there’d be a chance of a gold there too.

Check it out and if you’re planning for the summer in London and keeping the lights on in your business, get in touch with them too!