Too many small and medium-sized businesses (SME) run the risk of being left behind simply because they have no idea how or indeed if, they should be embracing things like content marketing, digital marketing and social media marketing.
Traditional and more established businesses and professions have resisted the temptation to get drawn in or to jump on what looks to be a bandwagon, but the truth is that today customers find, research and select the people and companies they choose more often than not based on some sort of internet research.
Sure that “internet research” might mean a simple Google search or a recommendation from a friend or colleague via Facebook or LinkedIN but it’s just as likely to mean reading a well placed and well written article on a subject they’re interested in.
With such a wealth of information, advice and opinion at their fingertips, prospective customers can arm themselves with product or service knowledge, supplier and price comparisons and pretty much everything the need to know to narrow down their search to just a few potential providers.
On that basis how would you or your organisation fare?
A well designed and consistently and competently executed Digital Marketing program will act like a magnet, positioning you in prospective customers’ minds and pulling informed and qualified buyers to your website.
It can be confusing. It looks like there’s a lot to learn, a lot to achieve and potentially even a lot of money to be wasted if you don’t know what you’re doing.
So where should you start?
Could you do it yourself and when is it right to outsource it to the professionals?
To help you address those very questions, I’ve teamed up with a technical and creative expert in the space, Rick O’Neil and together he and I have developed a completely free and entirely comprehensive on line course for anyone looking to develop their own digital marketing, content marketing or social media marketing program.
You can sign up for it here
For those who would prefer a workshop to discover what it all means and how to do it yourself, you can find it here
If you think “Sod it, life’s too short and I want the experts to do it” you can find the outsource option here
AND…if you really don’t know what you should do….here’s a ready reckoner to help you decide.
I hope it helps!