Lipstick on your pig sir?

Be careful. There are no end of “Porcine beauticians” out there who will happily take your money and your hope and expectations and in return, provide you with a stunning looking, responsive website, an elegant “brand execution” and product and service literature which will doubtless position you as the “global leader” in your chosen field.

These organisations have no real interest in whether you can actually do what you say you can do. They’re not stupid though, far from it. They simply know that if it looks great, you’ll love it.

You know what they call this in the design and creative world?  Rolling a Poo in Glitter. 

So what’s wrong with that?   What if it’s all cobblers?

There’s a vast difference between “entrepreneurial flare” and outright BS.

The former will get you noticed. The latter will put you out of business.

Caveat Emptor and all that!

Bon weekend!