There’s a lot of it about.
Look around you, in your industry, your competitors and perhaps in your company or even your office or department too.
There will be people who have largely “got away with it” for years. Decades even.
A few years ago no one noticed. That was because they could hide. Usually hiding meant doing the bit you were tasked with doing, only. So it didn’t matter if the marketing campaign didn’t actually make any money…they had “delivered it” and that bit was their job.
It didn’t matter if the customer service issue was actually and properly resolved, they’d passed on the message.
And from sales, it didn’t matter if in reaching their target they’d left a trail of carnage behind them, the cleaning up of which wiped out all margin and good will….because they’d hit their number.
Look out for these people. Point them out in public. It is your duty to do so. They are killing your business and jeopardizing your future.
If you are a sufferer. Wake up. The world can see you now….